Monthly Archives: January 2012

The Limits of Social Media for Brands

Over the past year or so we’ve observed some spectacular disasters as businesses both large and small have attempted to “democratize” their brands. The highest profile democratization Titanic was JC Penny’s crowdsourced logo, but there have been others. At least … Continue reading

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The Brand Loyalty Crash: What Do We Do?

It’s no secret that brand loyalty is on the decline. A slump that began nearly a decade ago became an outright crash when the global recession arrived in 2008. That convergence made it easy for many brands to rationalize the … Continue reading

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SC Voters Reject Legacy Language

We here at Nerve aren’t political. However we are fascinated by politics because of what campaigns teach us about contemporary communications. ┬áCase-in-point the South Carolina Republican primary where Newt Gingrich pulled out a surprise win over Mitt Romney. Could the … Continue reading

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SOPA, PIPA and Your Business

So the two bills that set the internet on fire have been shelved by Congress. That’s either good news or bad news depending on where you sit. But you didn’t have to be in favor of SOPA and PIPA to … Continue reading

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Turn off the Brand!

Make no mistake, we here at Nerve are all about brands. They need to be strong. They need to be clear. They need to be consistent. What they don’t need to be is boring or redundant. Hence true need for … Continue reading

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It’s Blog Time!

Well folks, it’s 2012 and high time the marketing world had Nerve in it. Why? Because the same-old-same just isn’t working anymore. Audiences aren’t listening the way they used to, which means most of the dollars you’re spending on your … Continue reading

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