Monthly Archives: February 2012

At last a real use for those infographics!

Seems like Pinterest is taking over the world these days. And you know, it is. Right now the internet is buzzing about the retail potential of the service, which is significant. Each visual “pin” is tied to a URL, so … Continue reading

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Brands & Facebook: What’s the Score?

If there’s one thing the new media age is teaching us, it’s that old marketing models based on enticing consumers to come to us aren’t working anymore. Consumers don’t have the time or interest to come to us. They want … Continue reading

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The Year of Mobile Marketing

There’s quite a bit of interesting research out this week, most of it pertaining to mobile use. This fascinating report from Altimeter shows clearly what most of us already suspected: that consumers, especially retail consumers, are going mobile in a big … Continue reading

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How come Super Bowl ads aren’t ‘all that’ anymore?

Of course it’s because television ads in general aren’t ‘all that’ anymore. But why is that? We’ve heard all the conventional explanations: the proliferation of media is splitting audiences into smaller and smaller sub-groups. Devices like PVR’s allow viewers to … Continue reading

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Is there a difference between B2B branding and B2C branding?

Here at Nerve we’re pleased that people are even asking that question. It wasn’t so long ago that full-grown men and women —  even some in the ad and marketing professions — publicly doubted whether B2B companies even HAD brands. … Continue reading

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