Monthly Archives: March 2012

The Age of the Entrepreneur

We’ve been traveling lately, dropping in on out-of-town clients for various reasons. Yesterday we were in Wisconsin talking to a web startup run by two young gentlemen who were in the process of taking their employee recruiting business online. Part … Continue reading

Posted in Uncategorized

Solid Content is Still the Best SEO

If all the hype surrounding Google’s redesign is true then it’ll be one more step toward the end of SEO as it’s been known lo, these many years. Evidently, the enhanced engine is about to become a whole lot better at … Continue reading

Posted in Uncategorized

On the Perils of Couponing

Services like Groupon never made a whole lot of sense to us here at Nerve. Oh sure we understood the consumer-side appeal. Who doesn’t want 50% to 90% off of, well…everything? What we didn’t understand was the business-side appeal. Yes, … Continue reading

Posted in Uncategorized

Why bother with branding?

These days it’s generally assumed that everybody “brands.” The word gets thrown around all over the place, to the point that “branding” has become a catch-all term for advertising, design, marketing communications, PR, social media…what have you. No doubt all … Continue reading

Posted in Uncategorized

Are Social Networks Really All That?

If you’ve read some of our past blog posts, you know that here at Nerve we’re big proponents of social media. We believe in networks like Facebook as components of a marketing mix. However while we want to impress upon … Continue reading

Posted in Uncategorized