Monthly Archives: April 2012

On the Limits of Focus Groups

We’ve never been great fans of focus groups. The true root of that is probably economic jealously (we’d rather our clients spent their money on us). Even so, if we had a nickel for every time a focus group led … Continue reading

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Marketing: It Ain’t Complicated

We’ve been, as the Red-Headed Stranger likes to say, on the road again. But we certainly haven’t forgotten about you, and wanted to share some insights we’ve had while listening to our customers. This last week we’ve noted a conspicuous … Continue reading

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Pretty in Pink vs. The Monster

Went to a marketing conference yesterday. As with most conferences there was a wide range of material on offer, some of it more incisive and/or useful than others. If your experiences are anything like ours, it’s generally a challenge making … Continue reading

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