Monthly Archives: November 2012

Our Small Batch Future

If you’re interested in getting a glimpse of what the virtual world of the last ten years is going to do to the real world in the coming ten, spend a couple of evenings with Wired editor Chris Anderson’s new … Continue reading

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The “Strategic” Marketer

A couple of interesting comments on Wednesday’s post. The gist of them: it’s a relief to have a marketer speak frankly about the limits of marketing. Nice to know we’re not the only ones who think a good chunk of … Continue reading

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Is There Such a Thing As a “Re-Brand”?

Every so often you hear that this-or-that company is working on a “re-brand”. But what is a re-brand, exactly? Most people use the term to describe a logo change, but a true re-brand entails a lot more than that. It … Continue reading

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Mastering the Art of the Pre-Mortem

Of all the various techniques we use for our branding workshops, my personal favorite is the “pre-mortem.” Though entrepreneurs (especially very enthusiastic entrepreneurs) often find it morbid and deflating, it’s one of the most useful techniques ever devised for anticipating … Continue reading

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