Monthly Archives: January 2013

Good Creative Gets Out of the Way

We don’t know which wise soul first said this about industrial design, but it’s a great mantra for marketing and ad creative too. It’s a contrarian view, at least as far as many firms go. The temptation to put one’s … Continue reading

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On the Power of “No”

Staying focused is the biggest challenge brand managers have. ┬áThat’s especially true in tough economic times when the business gurus are all shouting “innovate, innovate, INNOVATE!!” from the hilltops. With all that pressure the temptation to innovate wildly starts to … Continue reading

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